Email Promotion Copy

Email promotions can be simple text messages or elaborate HTML communications, depending on the nature of the offer, message and market.

The From line and Subject line act much like the teaser and headline in direct mail, and can spell success or failure for your message, so plan those carefully. The primary benefit must be immediately visible and unmistakable.

Many of the caveats of direct mail letters apply equally as well to email promotions. Interaction is key, brevity is advisable, personalization boosts response. Quick-reading bullets can accelerate communication in an otherwise lengthy message. The call to action should stand out clearly.

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